This week’s test of a PPC landing page with an ecommerce offer has fantastic results — actual purchases went up by 84.6%. Vote here & see the real-life pages tested.
Often when a test has such dramatic results, it means the losing page was pretty bad. But, that’s not the case here. The losing page was actually better (nice big buttons, benefit-oriented copy, bullet points, no distractions) than many PPC landing pages I see out there.
So, this is a nice test to show to a non-believer at your company. If there’s someone who scoffs at the importance of testing, someone who says, “We don’t need testing in the budget for 2010,” make them click over to see this test. 84.6% more purchases – you can’t scoff at those results.
The test link again http://whichtestwon.com/ppc-ecommerce/
P.S. Thanks to everyone who hotlinked to us this past week, especially Tom Kulzer and the folks at AWeber, as well as Marco Massara, Matrix Group International Inc., Bibi Mukherjee, Andy Wichary, Netkutatasok, Doug Somerville, Philippe Morin, Bethesda Emedia Marketing, Kim Cornwall Malseed, Jim Gross, and the Search Marketing Sage Blog.