If you design or approve banner ads, this test is for you. Click to guess which version of this banner got a 65% lift in conversions (not just clicks.)
Admittedly, I guessed wrong on this one. The two banners were identical except for button position and the fact that one had a headshot while the other didn’t. It’s a B2B test, but I think could inspire some B2C tests. The link again: http://whichtestwon.com
This is the first time we’ve ever published a banner test case study, so I’m really looking forward to your feedback.
By the way – Yeah! We won an award. Larry Chase’s WDFM named WhichTestWon one of the “Top 10 Internet Marketing Sites of 2009.” I guess it’s true, give and ye shall receive 🙂
Finally, this is our last test of 2009. So, have a great holiday season and we look forward to seeing you in January 2010!
P.S. Thanks to everyone who linked to us recently, especially Použitelnost dot kom, Kurt Scholle, Janice McCallum, Lee Kantor, Eirik Hafver Rønjum, Scott Frangos, Aartjan van Erkel, Roberta Rosenberg, Daniel Sevitt, Kathy G. Sexton, John Novack, Matt Mickiewicz, Rebekah E. Donaldson, Jim Lillig, Julie Arsenault, Doug Somerville, Frances Dugan, Adam Gross, Eddy Croft, Jennifer Scheer, Kevin Marshall, Kai Grünler, Wayne Mulligan, Sam *Vooji* Agboola, Jeremiah Cooper, David James, James Caldwell, John Rourke, Susan Shaffer, Anne Giles Clelland, Netkutatasok, RE:DIRECT, DeliverySuccess, CrystalTech Hosting, Newtek Web Hosting, WiderFunnel Marketing Optimization Blog, Jussi Huotari’s Web, Jim Lillig’s Online Marketing Blog, Amadesa’s Blog and the Direct Marketing Club of New York.