Both of the subject lines in this week’s a/b test are well written: personalized, snappy, benefit-orientated, etc. Yet, one got 88% more opens than the other. Can you guess which? http://whichtestwon.com/archives/10411
The emails were sent to a double opt-in, house, list of business prospects, which means all recipients had asked to be added to the sender’s list. And still, such a difference in response rates from a simple wording change!
P.S. Thanks to the heaps of the folks who linked to us and helped get the word out about WhichTestWon.com this past week, including Aaron Bradley, Adriano Nadalin, Aimee Kessler Evans, Alex Munro, Andrea Mueller, Brian DeLaet, Brian Trevaskiss, Chad H. Pollitt, D Bnonn Tennant, Damian Thompson, Elizabeth Hester, Katie Watts, Klothes Apparel, Landing Page Tips, Linda Bustos, Lisa Ludlow Archer, Melina Martinez, Melody Lentsch, Michael Stickney, Nico De Muynck, Omninex Media Solutions, Patrick Kerssemakers, PonsCreative, Properties Online, SQA World, TMG Custom Media, Tom Whitney, Toni Knowles, and WineExpress.