Calling all ecommerce marketers! Can you tell which version of this online store’s product page raised actual purchases by 27.3%? Vote on your favorite.
This was a nice, clean A/B test with conclusive results. Only one element on the page was different between the two versions. (Which makes the bump in sales fairly remarkable.)
Note: This test is of special interest to everyone who offers free shipping, especially for heavy items.
Lastly, please don’t forget to share your insights and comments about the winning version after you vote: http://whichtestwon.com/archives/9111
P.S. Thanks to all the people and blogs who linked to us and helped get the word out about WhichTestWon.com this past week, including Aaron Weiche, AJ Sedlak, Alex Placito, Andrea Myers, Bonnie McEwan, Carlos Grotger,Chester Bullock, Daniel Alfi, Danika Atkins, Dennis Horn, Doubleplus.com, Eva Vangenechten, Jennifer Chiacchiaro, Jeroen Goddijn, John Pauler, Juan Di Diego, Karen Woods, Katie Delahaye Paine, Kelly Marsh, Kris Cartier, Landon Calabello, Listrak, Maria Pinochet, Marketing Results, Mel Sequeira, Nacho de la Fuente, Nancy Scott, Naomi Niles, Personal Life Media, Rika du Plessis, Scott Fowels, Sean Preston, Simon Malcolm, Stephen Frazer,
Steve Haase, Steve Schwartz, Synchronicity Marketing, Tanja de Bie, ThisWeekIn.com, Tor Elvind Aurdal, Tracy Keith, Wells Spence, Wikaina.com, Will Quick.