New A/B Test for Your Vote: Short vs Long Copy — 14.5% Conversion Bump

Which copy will convert more visitors: a short, brusque cancellation policy or a far wordier, personalized one? Click to vote on your choice in this week’s A/B test which appeared on a paid membership site order form.

BTW: You asked and we obeyed — WhichTestWon.com Senior Reporter Natalie Myers says that copy length tests are among the top three kinds of tests marketers tell her they’re interested in. So, she researched this lovely real-life Case Study for you.

Got any other types of a/b tests you’d like her to look for? Let us know! That’s her job after all… In the meantime, we look forward to your comments on this week’s test results: http://whichtestwon.com/archives/3889

P.S. Thanks to everyone who linked to us and helped get the word out about WhichTestWon.com this past week, especially Susan Shaffer, Gustavo Martinez, Guillermo Pareja, Ricky Juarez, Sylvio Teubert, Mark Jenney, Michael Stewart, Burke Walker, James Shaw, Peter Milburn, Direct Marketing Club NY, Carey Gatz, Kye Grace, Chris Harding, Landing Page Tips, Nathaniel Stott, Burke Walker, e-Tail & Return My Jedi Blog.

June 2, 2010 | Posted by admin |   Click here to tweet this
Category: eCommerce Tests

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