New A/B Test for Your Vote: SEOmoz Tests Two Radically Different Offer Pages

This week’s test involves two radically different membership offer pages. One put the three paid membership options front and center. The other put the options below the fold and focused more on explaining why visitors should purchase. Click here and vote to find out which boosted total paid memberships by 51.8%.

Please note: There were several differences between the two pages. In fact, the testing team developed completely new wireframes based on surveys of paying members, free-trial members, and members who had recently canceled their membership.

That feedback influenced both the wireframe design and the content that would be included on the test pages.

Don’t forget to share your insights and comments after you vote:

P.S. Thanks to the *gobs* of people and blogs who linked to us and helped get the word out about WhichTestWon.com this past week, including {web:media}, A.C., Alastair Campbell, Alexander Muir, Allison Goldberg, Amadesa, Amanda MacArthur, Andrew Showman, Angie Schottmuller, anoushkabalyan, Arnout Drenthel, Arry Soeharto, Austin Top Gun’s Marketing, B2C Marketing Insider, Bas van de Pol, Beth Gordon, Bob Marvan, Brecht Palombo, Bruce Clay Inc., Captain Inbox, Catharine Macdonald, Charlotte Christense, Chet Woodside, Chris Mapson, Dakoda Communication, Damian & Miguel, Daniel Eigenmann, Daniel Kjellgren, Datarati, David Coyne, David Evans, David Frawley, David Grunberger, Deborah O’Malley, Delinda Tinkey, DiamondWebConversion, Dianna Huff, DLP TV Stands, Dmitry, Dominique, Doug Hudiburg, Drinking Fountain Pet, effidata, Elastic Path, Elise M. Phillips, eMarks, Epo, Eric Jalbert, Eric Wittlake, Erno Hannink, EZIMarketing, Fav Tweeps, Gabriele Krieger, Gill Dawson, Hilary Horlock, Howard J. Sewell, Hugh Scrafton, IDES Inc., informe.com, Inman Community, Inman News, ion interactive, Jacob Schorer, James Le Gallez, Jason Stone, jchiavas, Jeff Larche, Jeff Szücs, Jenny Ogden, Jeremy B. Shapiro, Jessica Lee, Jim Williams, Jiří Sekera, Joanna Pineda, John Bromels, John Serra, Jonathon Grapsas, Jose Díaz, Judy Seiler, Kathy Tito, Kelly Barlow, Ken Krogue, Kevin Hillstrom, Kraig Guffey, Landing Page Tips, Larisa Brandt, Laura Mitchell, Leighanne Stainer, Lena West, Liam Johnston, Luke Oatham, Lynne McCombes, Mark, Marketing Results, Marshall Jones Jr., Mathijs v/d Linden, Matías Candal, Matt Huebert, mediashark inc., Megan Farrell, Melissa Bader, Naomi Niles, Nate, Nathan Potter, Net Atlantic, Nikita Likhachev, outbox design+mktg, Pat Marcello, Per Chr. Aagenæs, Peter Richards, PraxisCafe, RainToday, Raymond Wong, Richard Ingersoll, Richard (Sh)erý, Rob Barham, Rob Paredes, Rob Rawson, Robert Seres, Roberta Rosenberg, Rona Kilmer, ronghu, Ross Schmadebeck, Ryan C Davidson, Sarah L Mackenzie, Sebastien Yanni, Shawn Morrow, Sheila Derrington, Simon Malcolm, soñador, Stephen D. Marino, Steve Young, Sue Jespersen, Susan Shaffer, Suzanne Gerety, Synchronicity Marketing, Terry Rose, The Measurement Standard, The Online Marketing Influencer’s Daily, The Right Concepts, Valerie Polding, Vanessa Bright, vdustinov, Vinny Poliseno, and Will Scully-Power.

January 5, 2011 | Posted by admin |   Click here to tweet this
Category: eCommerce Tests

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