New A/B Test for Your Vote: Black vs White Backgrounds for Shoe Shoppers

If you’re an ecommerce marketer, a site designer (or a shoe lover), you absolutely have to click to see this week’s test images from trendy German apparel site, frontlineshop.

Both product page versions offered the same shoe — shown in one of the largest product image shots we’ve ever seen in an ecommerce layout — at the same price. But one version got 39.3% more consumers to click on the ‘add to cart’ button. That’s an outstanding lift (in our experience successful ecommerce tests tend to show lifts more in the 10-20% range.)

Remember, please tell us why you voted for Version A or B in the comments section after you vote at http://whichtestwon.com/archives/5621.

Great News! We had more people Twitter or Blog about us this week than ever before! A record 142 names are listed below. We thank you all for continuing to read and link to us.

P.S. Thanks to the *whopping* 142 people and blogs who linked to us and helped get the word out about WhichTestWon.com this past week, including Aartjan van Erkel, Alex Dicianu, Alex Duncan, Alf Brand, alicespeaks, Andrew Steward, Andy T, Angie Schottmuller, AniMatson, Annelies Verhelst, Blizzard Internet Marketing, Brenda Stoltz, Bruno Fridlansky, Bud Harms, Captain Inbox, Caroline Bes, Carrie Hill, Casey Murphy, Chad Horenfeldt, Chris Evans, Chris Mapson, Clifton, CopyClips, Damien Ousaci, Dan Christ, Danielle Raats, Daryl Tay, DatingInsider, David Evans, David Travis, DiamondWebConversion, Doug Hudiburg, edelagrave, Elastic Path, Elena Gerstmann, eMerchandising, Emma Email Marketing, Eric Harrison, Fav Tweeps, Florent Gosselin, Gahlord Dewald, Geordie Carswell, Glenn Edelman, HEAJ – WEB, Heidi Cohen, Howard J. Sewell, Ian Lyons, ion interactive, Isabella Ng, Ispey Seo Expert, Jacob Schorer, Janet Rex, Janine Jurji, Jean Gazis, Jeff McCraney, Jessica Cameron Ruud, JF Monfette, Jim Golightly, John Breese, Johnathan Bonnell, Jonathan A, Jon Hensley, Jordi Sánchez RamSys, Jørn Schou-Rode, jsheldonus, Juan Delard de R., Kara Galvin, Kat Gritzmacher, Kathy Swanson, Keith Hagen, Kelly Barlow, Kevin Richardson, Kristján Gunnarsson, Kurtis Johnson, Landing Page Tips, Laura Mitchell, Laurent Barbat, Lawrence Kitson, Liam Johnston, Lisa Keller, LiveBall, Luke Alley, Lynne Kilgore, Marc Munier, Margaret, Marketing Filter, MarkW (Mwpnl), Mathijs v/d Linden, Matías Candal, MauriLove, Megan Carriker, Michael Stickney, Michel Fortin, Michele Souder, Mike Brown, Mitch Tarr, mthrynn, Naomi Niles, Natalie Carmolli, Nick Flewitt, Nicole Filiatrault, Nirav Ranpuria, Olexandr Prokhorenko, Olivia Hayes, Oscar Merida, Pat Marcello, Paul Olyslager, Paul Stalenhoef, powerspace, Renate Sombroek, Richard Ingersoll, Rob Stocks, Robert Seres, Robert Spangler, Roberta Rosenberg, Rose Grabowski, Ross Schmadebeck, Sander Lems, Sandra Newton, Sarah Naeher, Scott Frangos,
Sean Collier, Sean Polay, Sebastien Giroux, Shane Lennon, Sheila Atwood, Shelley Crockett, Simon Whatley, Stefan van Lierop, Stephanie Scorziello, Stuff on my Wall, Susan Shaffer, Tachyon Solutions, The Email Guide, Thinkdesign, Thos003, Tim Leighton-Boyce, UX Feeder, UXfeeds, Web Site Advantage, YouDot, and Zachary Baehr.

November 3, 2010 | Posted by admin |   Click here to tweet this
Category: eCommerce Tests

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